Is Diversification of Revenue Good for Nonprofit Financial Health? (Spring 2019)

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In this article, Mark Hager and ChiaKo Hung explore the popular truism that nonprofits should as a matter of course diversify their revenue streams as much as possible. They lay out the pros and cons, based on some different scenarios, to help practitioners determine when and in what contexts diversification may or may not be a good thing. by Mark A. Hager and ChiaKo Hung