How to Cocreate Your Nonprofit Brand with Your Stakeholders (Summer 2019)
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“In these times, nonprofit brands need to be more adequately defined as dynamic social interactive processes involving a multiplicity of stakeholders.... Managing nonprofit brands requires acknowledging multiple stakeholders’ involvement in processes and structures related to brand development. “ This article explains the whats, the whys, and the hows. by Christine Vallaster and Sylvia von Wallpach