Building a Powerful and Reliable Major Donor Program
Please note: The purchase is for 12 months access.
DATE: February 27, 2020 2:00 – 3:00 EST
We know that a thriving major donor program can become an organization's most reliable source of annual income. Ideally, donors become deeply invested in an organization and, if they are well nurtured, commit significant annual gifts year over year. Moreover, these major donors become likely candidates for larger capital campaign gifts and planned gifts.
But for community-based organizations without large, highly specialized development teams, building a powerful and reliable major donor program can seem daunting or like a goal that is always just out of reach. In this session, renowned fundraising author and consultant Kim Klein will provide clear and actionable strategies for launching or strengthening a major donor program that is at the core of your organization's fundraising philosophy and that delivers consistent annual income for your operating budget.
Among the topics Kim will cover:
- Essential differences between a major donor program and other individual giving strategies
- Best practices in cultivating and retaining major donors
- Key systems that facilitate effective staff and board engagement in your major donor program
- How to measure results and grow your major donor program each year
This session is ideal for executives, development staff, board leaders and fundraising committee members, and anyone else involved in fundraising in community-based organizations.
Author and Consultant, Klein & Roth Consulting