Powerful Branding for Social Change in a Time of Disruption

Live on Thursday, October 23rd, 2025
$89.00
for 12 months access
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Early Bird Offer Ends October 17th
Amid rapid change and disruption across the social sector, nonprofit leaders face a critical need for powerful organizational branding to retain and attract key audiences who will move the mission forward.
Join NPQ for a dynamic working session on branding with authenticity.
Claire Taylor Hansen and Farra Trompeter, co-directors and worker-owners at the nonprofit communications firm Big Duck, will share a proven framework for mission-centered branding, along with practical tools to help you:
- Identify what aspects of your brand need to evolve
- Center your community and mission in your branding process
- Shape your identity and story in more inclusive, resonant ways
You’ll also get an insider look at a recent nonprofit rebrand complete with lessons learned and strategies applied.
This session is ideal for nonprofit professionals responsible for outreach, social, creative, fundraising, and strategic communications. Join us to:
- Craft a compelling brand strategy and identity rooted in community
- Align brand messaging and visuals with your mission and vision
- Use communication tools that build consistency and deepen engagement
Moderated by Jeanne Bell
Presenters:
Co-Director and Worker-Owner, Big Duck
Co-Director and Worker-Owner, Big Duck