Use it or Lose It: Frittering Away Civil Society's Strategic Advantage (Fall 2012)
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All the cool kids understand that real reciprocal engagement with constituents is the way you build adherents, and that adherents equate to power, influence and sustaining cash. And this requires that many of us re-fit ourselves in the old spirit of the civil sector—but with new tools. Nonprofits are in an unusually strategic position relative to the direction of the new economy. Are we prepared to take advantage of it? by Ruth McCambridge