Nonprofit Communications: Managing the Message in a 21st Century Environment.

Nonprofit Communications: Managing the Message in a 21st Century Environment
Nonprofit Communications: Managing the Message in a 21st Century Environment
Item# DIGBK15v1
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Contents

Section 1 What’s Changed (or Should Have Changed) about Nonprofit Communications Practices?

• Twenty-First-Century Communications versus the Illusion of Control: An Epic Battle by Ruth McCambridge

• Two Eras of Civic Information and the Evolving Relationship between Civil Society Organizations and Young Citizens by Chris Wells

Section 2 New Perspectives on Nonprofit “Brand”

• Your Promise is Your Brand: How to Work It by Carlo Cuesta and Padraic Lillis

• Our Boards in Our Brands: An Aspiration by Jeanne Bell

• Two Masters of Communication Discuss the Branding (or Not) of the Nonprofit Sector by the editors

Section 3 Communications and Organizational Crisis

• Mission, Message, and Damage Control by Kim Klein

Section 4 Donor Communications

• Donor Retention: What Do We Know and What Can We Do About It? by Adrian Sargeant

• Attention Philanthropy: The Good, the Bad, and the Strategy by Chao Guo and Gregory D. Saxton

• The Dance of the Four Veils by Tom Ahern

Section 5 How to Advance an Issue through Communications

• Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner by Ruth McCambridge

• Reframing Issues in the Digital Age: Using Social Media Strategically by Julie Sweetland and Rob Shore

• Disruptive Hybridity: The New Generation of Political Advocacy Groups by David Karpf

• The Explanation Gap: How Democracy Depends on Nonprofit Organizations by Joseph Grady and Axel Aubrun