You First: Leadership for a New World “SWOT’samatteryou” by Mark Light, MBA, PhD Fall 2018: Volume 25 Issue 3

You First: Leadership for a New World: SWOTsamatteryou (Fall 2018)
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“Think of a funnel—or a sausage grinder, if you’d like. You put the information in the SWOT’s grinder, and out come your best strategies,” writes Mark Light in this damning disquisition on the everprevalent SWOT model.