The Eight Building Blocks of Strong Nonprofit Brands by Peter Frumkin Fall 2015: Volume 22 Issue 3

The Eight Building Blocks of Strong Nonprofit Brands by Peter Frumkin (Fall 2015)
Item# 220303
$13.95

Brands govern people’s perceptions far more than the necessarily imprecise metrics with which we measure our efficacy. But by not filling form with substance, you risk implosions that harm the field.