Competitive
Positioning:
Why Knowing Your Competition Is Essential to Social Impact Success
by Peter Frumkin and Suzi Sosa
Fall 2014: Volume 21 Issue 3
As the authors explain, “Competitive analysis is an essential tool . . . for leaders seeking to position
a new innovation and/or organization” and for “established organizations to continually orient themselves.” This article lays out the steps to building, positioning, and growing in the changeable landscape of social innovation.