Competitive Positioning: Why Knowing Your Competition Is Essential to Social Impact Success by Peter Frumkin and Suzi Sosa Fall 2014: Volume 21 Issue 3

Competitive Positioning: Why Knowing Your Competition Is Essential to Social Impact Success by Peter Frumkin and Suzi Sosa (Fall 2014)
Item# 21036
$13.95

As the authors explain, “Competitive analysis is an essential tool . . . for leaders seeking to position a new innovation and/or organization” and for “established organizations to continually orient themselves.” This article lays out the steps to building, positioning, and growing in the changeable landscape of social innovation.