Who Brands Your Nonprofit? Who Tells Its Story, and How? by Carlo M. Cuesta Summer 2014: Volume 21 Issue 2

Who Brands Your Nonprofit? Who Tells Its Story, and How? by Carlo M. Cuesta (Summer 2014)
Item# 210208
$13.95

Our identity within the sector is shaped by the stories we tell about ourselves, but it is also shaped by the stories told about us by others. As the author explains, the evolution of communication in a socially connected world has shown that there is little patience for audience constraint. Instead, audiences’ contributions to and shaping of the narrative have become a necessity, and in no way is it a bad thing—opening the door, as it does, to cocreative engagement.