Two Masters of Communication Discuss the Branding (or Not) of the Nonprofit Sector by the editors Summer 2014: Volume 21 Issue 2

Two Masters of Communication Discuss the Branding (or Not) of the Nonprofit Sector by the editors (Summer 2014)
Item# 210205
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A whole sector may not be able to have a “brand” per se, but it can leave an impression. Jon Pratt and Jan Masaoka discuss what exactly that impression might currently be.