Reframing Issues in the Digital Age: Using Social Media Strategically by Julie Sweetland, PhD, and Rob Shore Summer 2014: Volume 21 Issue 2

Reframing Issues in the Digital Age: Using Social Media Strategically by Julie Sweetland, PhD, and Rob Shore (Summer 2014)
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The framing, or often reframing, of a social issue must be repeated regularly, by many, and in various locations for it to begin dominating the public’s understanding of the issue; and social media is enormously useful in helping the frame to “set.”